Samuel Adams, the premier American craft brewer in terms of product offerings and overall industry influence, has announced another new product to add to the ever- expanding portfolio. The new beer is going to be called Porch Rocker, and it will hit the stores in May, 2012.
Boston Beer, parent company of the Samuel Adams product line, is no stranger to new products. In fact, Samuel Adams is one of the most prolific craft beer operations in terms of new product introductions and its product line covers a wide range of popular and relatively unheard of styles. This newest beer, Porch Rocker, is a Radler style brew. Radler is a German style that combines beer with lemonade for a greater level of refreshment and it is a style that very few know anything about.
According to official news from Boston Beer, Porch Rocker will be brewed using two- row Harrington malt, Copeland Pale, and Metcalfe Malts. German Tettnang hops will supply some bitterness and real lemon will provide a fresh- squeezed flavor. The beer will arrive on the scene in May and will be sold through July as a summer seasonal. Its addition to the Samuel Adams portfolio helps to expand the product line to include yet another lesser- known style and it serves to educate the drinking public as well as provide some refreshment and, hopefully, beer drinking pleasure.
Porch Rocker will not mark the first time a brewer has added lemon flavor to beer. There are countless examples of beer that included the sour, yellow- colored fruit in the list of ingredients, so this isn’t necessarily anything out of the ordinary. However, the reviving of the Radler style is something unusual and it will be interesting to see what Boston Beer is able to do with this flavor combination. It sounds like a potential winner and it may go very well paired with the summer heat, but it will require striking just the right balance among the ingredients to make it a hit with the craft beer drinking public.
Look for Samuel Adams Porch Rocker in stores shortly.
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