Modelo Especial, one of the most popular beers from neighboring Mexico, reported more than 43 million in cases sold in 2012. This remarkable sales volume makes Modelo Especial one of only three imported products to top the 40 million case level in a single calendar … [Read more...]
Modelo Especial Looks to Gain Even More in 2012
2011 wasn’t the best year for the beer industry. Overall sales were down slightly, forcing breweries everywhere to initiate cost- cutting measures, look for ways to revive brands, and attempt to regain market share. Craft brewing operation fared the best in the past year, while … [Read more...]