Modelo Especial, one of the most popular beers from neighboring Mexico, reported more than 43 million in cases sold in 2012. This remarkable sales volume makes Modelo Especial one of only three imported products to top the 40 million case level in a single calendar year.
What is even more remarkable is the pace of growth. Just two years ago, Modelo Especial exceeded 30 million cases for the first time. To reach 43 million cases sold in such a short period of time is noteworthy for any product, but is especially surprising when you consider that overall U.S. beer sales have been [Read more...]