As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch today announced it will feature three ads spotlighting two marquee brands during the NBC broadcast on Sunday, Feb. 1. Budweiser and Bud Light will represent [Read more...]
Some may already be familiar with the first Project 12 product, Budweiser Black Crown. It was released early in 2013 and was met with a generally positive response from consumers. Craft beer fans found it somewhat lacking, but Budweiser’s core consumers gave it [Read more...]
“On America’s birthday, drink America’s beer”. This is the advertisement slogan from Anheuser- Busch this summer as it attempts to improve sales of its faltering but still flagship Budweiser brand as part of a summer campaign that combines patriotism, charity, and beer.
Anheuser- Busch has once again teamed up with the Folds of Honor Foundation this summer in an effort to raise money for military families. Folds of Honor specializes in offering educational scholarships to young people who have a parent either disabled or killed while serving their country. Anheuser- Busch is aiming to raise [Read more...]
Cheap beers have their time and place, but they are rising in price faster than premium products and craft beers, according to an official study by Restaurant Sciences released over the past couple of days.
Popular, relatively low- cost and widely available beer products such as Bud Light, Miller Genuine Draft, Coors Light, and other products are rising in price faster than any other type of beer. The reason?- according to the Restaurant Sciences study, it is the result of increased popularity of [Read more...]
Anheuser- Busch InBev finds itself in some hot water, or shall I say cold water, as of yesterday. The big brewer has been accused of watering down its products, and the allegations have resulted in class action lawsuits filed in several states.
Beer drinkers have often complained about the watery nature of products brewed by Anheuser- Busch InBev, Miller, Coors, and other large breweries, but now the accusations are more than just a casual comment in search of an easy laugh. The matter is much more serious now, with plaintiffs claiming that Anheuser- Busch InBev is not being truthful about [Read more...]