The American brewing industry has changed considerably over the past few decades. Craft breweries, once considered a novelty with an uncertain future, continue to gain ground and now account for almost six percent of all beer sales volume. This may not sound like much, but it is … [Read more...]
Heineken Reports Solid Financial Start to 2012
Heineken, the third largest brewing operation in the world and the largest in Europe, just announced a very successful first quarter of 2012. According to official sources, Heineken’s first quarter revenue increased to 3.83 billion Euros, an increase of 6.8 percent. Likewise, … [Read more...]
Budweiser Rolls Out Track Your Bud Program
Budweiser, the Anheuser- Busch flagship brand and one of the company’s top sellers, is introducing a new program that will help consumers trace the origins of their beer to an exact brewery location. Track Your Bud is the new campaign and the way it works is simple. … [Read more...]
Modelo Especial Looks to Gain Even More in 2012
2011 wasn’t the best year for the beer industry. Overall sales were down slightly, forcing breweries everywhere to initiate cost- cutting measures, look for ways to revive brands, and attempt to regain market share. Craft brewing operation fared the best in the past year, while … [Read more...]
Bud Light Platinum: Precious Metal or Imminent Scrap?
Anheuser- Busch InBev is the largest brewer in the world and its products can be found among the top- selling beers in the United States and the world. However, the last several years have not been kind to Anheuser- Busch InBev and the business has witnessed flat or declining … [Read more...]
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