Samuel Adams, the brand that boasts one of the largest portfolios of beer products in the industry, is expanding its reach one further with the addition of a new spring seasonal brew.
Weather across the U.S. has been extremely cold here in the first week of 2014, so it almost seems appropriate that the new beer be named Samuel Adams Cold Snap. According to an official press release from Boston Beer, this new brew is formulated to initiate “spring’s transition away from the hearty brews of winter to the bright, lighter-bodied beers of summer.” Cold Snap is a Belgian- style wheat ale brewed with golden wheat, 10 different malts, and an assortment of fruits, flowers, and spices.
Boston beer founder Jim Koch says that, of the four seasons, spring usually poses the greatest challenges for the brewmaster to hone his skill and express his culinary and other beer- making talents.
“As brewers, we’re like chefs, inspired by the weather and the seasonality of ingredients and flavors,” said Koch in a press release. “I’ve always said that spring is one of the most challenging seasons to brew for. It’s a tweener—we’re waiting for winter to be over and longing for summer to arrive. For us, Cold Snap captures this sentiment with its crisp wheat and vibrant fruits, flowers and spices, yielding flavors ranging from the subtle sweetness of orange peel and plum to the distinct, peppery bite of fresh ground coriander.’’
Cold Snap replaces the previous Samuel Adams spring seasonal, Alpine Spring. Look for Samuel Adams Cold Snap in bottles and cans from January through March.