Are you a fan of ciders? Do you like beer just as much if not more? If you like the occasional fruity cider but wish it had a little more flavor of malt, then you might enjoy a new product introduced just days ago. It is Redd’s Apple Ale, a product brewed by Redd’s Brewing Company- a Miller Coors affiliate- located in Albany, Georgia.
According to the manufacturer, this adult beverage is an apple flavored golden ale with some maltiness, but low bitterness. The ale has been described as leaning toward the sweet side with an overall profile that is crisp and refreshing- the perfect choice when you want something a little different from the average beer. Miller Coors is launching this product to compete with the fruitier malt beverages and malt coolers on the store shelves- products like Mike’s Hard Lemonade, Smirnoff malt coolers, and other products like them.
Sold in six packs of 12 oz. bottles, Redd’s Apple Ale has an alcohol rating of 5 percent by volume and a calorie count of 165 per 12 oz. bottle. These numbers are about in- line with the typical beeror malt cooler and other than those who imbibe only the very lightest and lowest calorie beer, the alcohol and calories shouldn’t discourage too many potential buyers.
Redd’s Apple Ale is now available in parts of Alabama, Arkansas, Florida, Georgia, Louisiana, Maine, Mississippi, Missouri, Oklahoma and Texas. To find if it is sold in your area of one of these ten states, visit the Redd’s Apple Ale web site. If the product catches on and sales are solid, it may very well expand into other states within the next several months.