Chalk up another brewery that has made the move to canning.
Madtree Brewing, a Cincinnati- based craft brewery, is now packing its PsycHOPathy IPA in aluminum cans. The move to cans makes MadTree the first Ohio craft brewery to package its products in metal and the first Ohio brewery of any kind to use cans since the days when Hudephol and Burger beer were Queen City mainstays.
MadTree Brewing’s canning machine is efficiently filling cans at the rate of about 27 per minute, according to a report posted in the Ohio Beer Blog by craft beer fan Rick Armon. The first batch of cans is headed to Great American Ballpark where it will arrive just in time for the Cincinnati Reds home opener against the Los Angeles Angels.
In due time, MadTree Brewing plans to can its Happy Amber, Gnarly Brown, and other products. The brewery sells six- packs directly to consumers who are encouraged to stop by the main brewery location at 5164 Kennedy Ave, Cincinnati Ohio, for some fresh, delicious canned brew to go. The first store slated to receive cans is Jungle Jims, which will carry Madtree Brewing beer in mid- April.
Many consumers are still wary of cans, but usually for completely irrational and/or outdated reasons. Probably the greatest worry voiced by consumers is that canned beers taste like metal. Go back about thirty or forty years and there was some truth to this claim, but today’s cans are vastly improved and the worry about a metallic flavor should no longer be a concern. Anyone who has tasted beer from Colorado’s Oskar Blues Brewery- the craft beer pioneer in canning- can vouch for the benign nature of modern metal packaging.
Look for other Ohio breweries such as Fat Heads and Jackie O’s to release beer in cans sometime in 2013.
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