Stroh’s, the historic beer that made Detroit famous, is returning to its homeland on August 22, 2016. The beer that became synonymous with the Motor City is going to be brewed there once again following a 31 year hiatus and Dan McHugh, CMO of parent company Pabst, says the time is right to return this iconic beer to its birthplace.
“Stroh’s is Detroit,” said McHugh. “By reintroducing Stroh’s Bohemian-style Pilsner and brewing in the city, we are tapping into the history and heritage of Stroh’s and the innovation and hard work of the people of Detroit.”
Stroh’s beer has a long and storied history in Detroit. The beer was first brewed there in 1850 when Bernhard Stroh, a German immigrant, established his brewing operation. Originally named Lion Head’s Brewery, Stroh’s quickly won favor with locals and in 1893, Stroh’s Bohemian Pilsner achieved its highest honor at the time, taking home the top prize at the Chicago World’s Fair.
Stroh’s Bohemian will start brewing at Brew Detroit, located in Detroit’s Corktown neighborhood. Brewmaster Greg Deuhs says the European inspired beer with an American twist will suit the tastes of many beer drinkers.
“The beer is a crisp, balanced pilsner with a floral aroma, subtle hop spice, and a rich, bready maltiness made from Saaz and Magnum hops and Vienna malt,” said Deuhs.
Stroh’s Bohemian-style Pilsner will join two other Stroh’s products, Stroh’s Lager and Stroh’s Light, on Michigan shelves. The pilsner has a moderate 5.5% alcohol by volume and 33 IBUs of bitterness. It will be sold in 12 oz. bottles and on draft in Michigan stores, restaurants, and taverns starting August 22.
To celebrate Detroit’s reclaiming of its beloved Stroh’s beer, there will be special tappings and related events on Friday, August 26, in Detroit and across the state of Michigan. For more information on the special happenings, visit the web site www.StrohBeer.com.
P.S. No word on whether or not Stroh’s will bring back its classic television advertisements featuring Alex the dog. I have my fingers crossed.