A Chicago startup business is developing a first-of-its-kind online game to give craft beer fans the opportunity to design their own virtual brew – with the chance to see it brewed for real.
Brewed in Chicago, a web site about craft beer, has a new online game concept in development stages called ‘Craft Your Beer’ and hopes to raise $15,000 through its newly launched Indiegogo campaign to support its project.
Craft Your Beer is pretty much what it sounds like. The game is all about creating a unique beer, from selecting the ingredients to naming the beer and designing a label. Brewed in Chicago wants players to get creative and add whatever unusual ingredients they like then complete the task by creating a snazzy label.
Once complete, the virtual beer entries will be entered into a contest. The members of the public will then vote for their favorite beer ideas online and can even taste some of the popular brews at Empirical Brewery’s tap room. Empirical Brewery will brew and distribute the winning entries on a seasonal basis.
The Founder of Brewed in Chicago, Brian Busche, says: “As a home-brewer, the idea of creating unique beer styles has been rewarding, but it also means cleaning the equipment – thankfully, you’ll never have to clean your computer after making virtual beer.”
“Craft Your Beer is exciting news for the craft beer industry. Fans get to take their passion to the next level by producing beer and competing against each other, breweries will be able to avoid the uncertainty of experimental beer by following what’s popular in the game and consumers will benefit from new beer ideas that make it into the marketplace.”
Brewed in Chicago is a startup company working out of the 1871 tech incubator. Its website offers a comprehensive list of breweries, beers, bars, and events throughout the local Chicago area market.
Show Your Support
Launching a project like Craft Your Beer takes money and Brewed in Chicago is encouraging supporters to assist the business in reaching its goals through its Indiegogo campaign. The campaign options and benefits are many, including sponsorship for craft beer brands, early access to the Craft Your Beer game, and tickets to exclusive events, such as the VIP launch of the winning brew. In addition, every person who supports the Indiegogo campaign will receive a unique referral web link and supporters with the most referrals will be rewarded.