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February 22, 2012

Search Results Archives: January 2012

January 29, 2012

Bud Light Platinum: Precious Metal or Imminent Scrap?

by bryancarey — Categories: Breweries, Domestic — Tags: , , No Comments

Anheuser- Busch InBev is the largest brewer in the world and its products can be found among the top- selling beers in the United States and the world. However, the last several years have not been kind to Anheuser- Busch InBev and the business has witnessed flat or declining sales and market share among many key brands.

 

The fortunate fact for Anheuser- Busch InBev is that it is a very large business with ample supplies of capital, making it easy to develop and market brand new products. And in a short time, beer drinkers will get to sample the latest new entry in the Anheuser- Busch InBev family: Bud Light Platinum, a higher alcohol version of the popular Bud Light brand.

 

Looking at the numbers, Bud Light Platinum has just over 40% more alcohol by volume and about 25% more calories. Bud light has 4.2% alcohol by volume and 110 calories per 12 oz. serving while the new Bud Light Platinum has 6% alcohol by volume and 137 calories per 12 oz. serving,. These increases are fairly significant and the alcohol level of this product is actually higher than that of regular Budwesier.

 

So why, exactly, would Anheuser- Busch InBev create such a product? According to the company, Bud Light Platinum was created to appeal to a market that likes Bud Light, but wants something a little more flavorful and slightly sweeter. And since Bud Light is already a top seller, it makes sense that Anheuser- Busch InBev would try to capitalize on the Bud Light name. he company also plans to go for a specific brand image with this product, bottling it in a blue bottle- something never before tried by any large commercial brewery.

 

I don’t have any problem with Anheuser- Busch InBev trying to expand and improve sales because this is, after all, an important activity of any business. But what bothers me is that this product is really pushing the limits of “lightness”. A beer with 6% alcohol by volume hardly qualifies as a light beer and even though the calories are lower than most brands, they are still pushing the limits for something that is supposedly “light”, which, in he world of malt beverages, is supposed to signify a beer that is easier on the waistline.

 

I like the use of the word Platinum in the name because it does have a certain appeal and it sounds much better than other words often used to denote a beer with stronger, more alcoholic attributes. But is the name “Bud Light Platinum” really going to be sufficient to help this product sell? I’m not so sure, even though I agree that the sweeter flavor profile will win over converts who are a little uneasy with the somewhat bitter profile associated with Budweiser and Bud Light products.

 

I guess when your market share is dwindling and your sales are in decline, you have to do what you have to do, but once again, I must question Anheuser- Busch InBev’s wisdom in introducing a product like Bud Light Platinum. Simply fortifying the alcohol of your best selling product will not necessarily result in a better tasting brew and it could even backfire with some beer drinkers who enjoy Bud Light solely for the calories and carbs it saves.

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January 24, 2012

St. Arnold Brewery Continues its Rapid Growth

by bryancarey — Categories: Award Winning, Breweries, Domestic, Microbrews — Tags: , , , , No Comments

The Texas craft beer scene continues to improve and leading the pack is St. Arnold Brewery. Headquartered in Houston, St. Arnold is the oldest craft brewery in the state and the market leader in total output. Today, St. Arnold announced its production figures for the 2011 year and, once again, it reported an all- time record with 40,416 barrels of beer shipped.  

 

 

St. Arnold has been growing at a fast clip for many years as more individuals discover its many distinctive products. A quick look back at previous year’s shipments reveals the consistent, rapid growth of the business:

 

Year                          Barrels Shipped

2007                                17,811

2008                                22,749

2009                                25,710

2010                                31,445

2011                                40,416

 

As the above numbers indicate, St. Arnold added 8,971 barrels in 2011, representing a growth rate of about 28.5% from 2010 to 2011. In both percentage terms and in the number of barrels shipped, 2011 ranks among the best years in the companies history and if this percentage growth rate continues, St. Arnold will more than double its present size in just three more years.

 

Looking at shipments of individual brands, St. Arnold Fancy Lawnmower, a Great American Beer Festival winner, remains the company’s top seller, with a 42% increase in shipments from 2010. St. Arnold Amber Ale and St. Arnold Elissa IPA rank second and third respectively in 2011 and both enjoyed significant increases in total shipments. What is even more impressive is that ALL St. Arnold products, including seasonal and special edition releases, witnessed shipment increases in 2011. Even the best managed breweries in the nation usually have at least one laggard in the product lineup, so for St. Arnold to see all of its shipments increase for all brands is a remarkable achievement. 

 

The large breweries are struggling to maintain market share and many of the big brand beers like Budweiser and Michelob are in decline, but the future looks bright at Saint Arnold Brewing Company. The business is well- positioned to further increase its production and experience yet another record breaking year in 2012.

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January 17, 2012

Drink Beer for Good Health

by bryancarey — Categories: About Beer — Tags: No Comments

We all agree that beer tastes great and offers many social benefits, but the reasons to love beer go far beyond satisfying flavors and social lubrication. Beer, when consumed in moderation, can not only benefit different bodily organs and functions, it can also help individuals live longer lives. Here are some of the many health benefits our teetotallers miss:

 

1. Stronger Bones

Beer contains high levels of silicon, which is linked to bone health. In a 2009 study at Tufts University and other centers, older men and women who swigged one or two drinks daily had higher bone density, with the greatest benefits found in those who favored beer or wine. However, downing more than two drinks was linked to increased risk for fractures.

For the best bone-building benefits, reach for pale ale, since a 2010 study of 100 types of beer from around the word identified these brews as richest in silicon, while light lagers and non-alcoholic beers contained the least.

2. A Stronger Heart 

A 2011 analysis of 16 earlier studies involving more than 200,000 people, conducted by researchers at Italy’s Fondazion di Ricerca e Cura, found a 31 percent reduced risk of heart disease in those who quaffed about a pint of beer daily, while risk surged in those who guzzled higher amounts of alcohol, whether beer, wine, or spirits.

More than 100 studies also show that moderate drinking trims risk of heart attacks and dying from cardiovascular disease by 25 to 40 percent, Harvard reports. A beer or two a day can help raise levels of HDL, the “good” cholesterol that helps keep arteries from getting clogged.

3. Healthier Kidneys

A study in Finland singled out beer among other alcoholic drinks, finding that each bottle of beer men drank daily lowered their risk of developing kidney stones by 40 percent. One theory is that beer’s high water content helped keep kidneys working, since dehydration increases kidney stone risk.

It’s also possible that the hops in beer help curb leeching of calcium from bones; that “lost” calcium also could end up in the kidneys as stones.

4. Boosting Brain Health 

A beer a day may help keep Alzheimer’s disease and other dementia at bay, researchers say.

A 2005 study tracking the health of 11,000 older women showed that moderate drinkers (those who consumed about one drink a day) lowered their risk of mental decline by as much as 20 percent, compared to non-drinkers. In addition, older women who downed a drink a day scored as about 18 months “younger,” on average, on tests of mental skills than the non-drinkers.

5. Reduced Cancer Risk 

A Portuguese study found that marinating steak in beer eliminates almost 70 percent of the carcinogens, called heterocyclic amines (HCAs) produced when the meat is pan-fried. Researchers theorize that beer’s sugars help block HCAs from forming.

Scientists also have found that beer and wine contain about the same levels of antioxidants, but the antioxidants are different because the flavonoids found in hops and grapes are different.

6. Boosting Vitamin Levels 

A Dutch study, performed at the TNO Nutrition and Food Research Institute, found that beer-drinking participants had 30 percent higher levels of vitamin B6 levels in their blood than their non-drinking counterparts, and twice as much as wine drinkers. Beer also contains vitamin B12 and folic acid.

7. Guarding Against Stroke 

Researchers at the Harvard School of Public Health found that moderate amounts of alcohol, including beer, help prevent blood clots that block blood flow to the heart, neck and brain—the clots that cause ischemic stroke, the most common type.

8. Reduced Risk for Diabetes 

Drink up: A 2011 Harvard study of about 38,000 middle-aged men found that when those who only drank occasionally raised their alcohol intake to one to two beers or other drinks daily, their risk of developing type 2 diabetes dropped by 25 percent. The researchers found no benefit to quaffing more than two drinks. The researchers found that alcohol increases insulin sensitivity, thus helping protect against diabetes.

9. Lower Blood Pressure 

Wine is fine for your heart, but beer may be even better: A Harvard study of 70,000 women ages 25 to 40 found that moderate beer drinkers were less likely to develop high blood pressure—a major risk factor for heart attack—than women who sipped wine or spirits. 

10. Longer Life 

In a 2005 review of 50 studies, the U.S. Department of Agriculture (USDA) reported that moderate drinkers live longer. The USDA also estimates that moderate drinking prevents about 26,000 deaths a year, due to lower rates of heart disease, stroke, and diabetes.

These benefits appear to apply in other countries as well, with an earlier study reporting that, “if European beer drinkers stopped imbibing, there would be a decrease in life expectancy of two years—and much unhappiness.”

Well said!

 

Source: Yahoo; original post by health expert Lisa Collier Cool

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January 10, 2012

Great Lakes Christmas Ale makes me yearn for Christmas in July

by bryancarey — Categories: Award Winning, Breweries, Domestic, Microbrews — Tags: , , , No Comments

Holidays are a time for celebration and cheer and most would agree that the holiday spirit is strongest during Christmas. This is also one of the best times of the year to enjoy special seasonal beer and one of the better holiday brews is Great Lakes Christmas Ale, a seasonal brew from Cleveland Ohio’s Great Lakes Brewing Company.

 

 

 Beer Bio:

Style: Holiday Ale

Calories: 199 per 12 oz. serving

Carbs: 20 grams per 12 oz. serving

Alcohol by Volume: 7.5 percent by volume

 

Great Lakes Christmas Ale sports a copper/golden color with a nose of holiday spices. This beer offers an active level of carbonation that, when contrasted against the copper body looks like snowflakes falling from the sky. Ok, carbonation goes up, not down, but you get the idea. Based on appearance alone, it looks quite nice and is certainly enticing.

 

The taste of Great Lakes Christmas Ale continues in the spirit of Christmas. Flavors of cinnamon, ginger, honey, caramel malt, and clove dance around on the palate. The flavor, with its combination of malts and spice rack ingredients, reminds me of the great taste of spiced Christmas cookies and for this reason, I like to enjoy a bottle or two of Great Lakes Christmas Ale as an after- dinner drink, either with a sweet treat or as a dessert all by itself.

 

Great Lakes Christmas Ale is a tad bitter and there is a brief alcoholic bite in the finish, but the sweet malts and spice quickly bring the taste back in line. The pleasantness of these flavors helps you forget the slight bitter edge at the close and many will find it good for balancing the taste and preventing over- sweetness or cloying tendencies.

 

Christmas only comes once per year and considering the delicious, creative brews offered by so many breweries, it is a shame we cannot have Christmas celebrations more frequently. Great Lakes Christmas Ale is one of my favorite winter warmers and I recommend grabbing a six pack or two if you happen to be in Ohio or someplace else where Great Lakes Brewing products are sold.

 

 

Rating: 8 cheers out of 10

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January 3, 2012

Budweiser to Sponsor a new Reality Television Program

Beer and sports are natural accompaniments. It is widely known that beer companies rely on sports to help encourage beer sales and attendees at sporting events and viewers of sports on television do not need to look far to see and hear the names of specific brands of beer.

 

Among the brands promoted at sporting events, Anheuser- Busch InBev is the brewer whose advertisements are most widely seen so it may not come as a surprise to discover that the so- called “king of beers” is considering promoting its name through a somewhat different but related marketing channel. Starting in January, 2012, Anheuser- Busch InBev is going to sponsor its own reality program. Titled Budweiser: The Big Time, this reality program is going to focus on competitions in different sports and in different activities.

 

Now, what exactly would encourage Budweiser to sponsor a reality television program? Well, (more…)

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